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Digital Global Agency of Record for HP

DIGITAL GLOBAL AGENCY OF RECORD FOR HP INC.

Building a decades-long relationship as the go-to experts.

HP Inc. is a global technology company offering innovations intended to make life better for everyone, everywhere.

CHALLENGE. Designory has been a Digital Global Agency of Record for HP Inc. since the HP-Compaq merger in 2002, and our relationship goes all the way back to helping Compaq launch their initial websites in the mid-90s. In recent years, we’ve tackled a wide range of projects for HP Inc., including everything from conversion optimization and redesigns to new initiatives and social media campaign integrations. The challenge with a decades-long relationship like this one is ensuring that we continue to evolve with HP and come through for them, again and again. 

SOLVE.  We use a multifaceted approach to stay ahead of our client’s needs and to exceed their expectations. First, we ensure that we are a reliable, efficient, and knowledgeable partner for HP’s consumer and business units. Second, we provide seamless communications between ourselves, multiple HP stakeholders and other agency partners. Third, we provide premium services on both a worldwide and regional level that support the company’s global needs.

RESULT. As HP Inc.’s Digital Global Agency of Record for over 15 years, we’ve created a level of cohesion for the brand and have become their go-to experts for key initiatives. And because we have a deep understanding of our client’s business, we’re able to bring everything together, leverage the right resources, pinpoint any gaps, and ensure the job is done accurately and efficiently—ultimately providing a consistent, on-brand product, no matter the ask or the reach. 

Services

Digital Strategy, Content Marketing, User Experience & Design, Technology

HP Inc. called the initiative Day 1, but for us it was day 5,475 of a long-standing, successful relationship.

Hello. It’s Day 1.

Recently, the company formerly known as HP split into two entities: Hewlett Packard Enterprise and HP Inc. and with that, the company needed our help developing the new hp.com homepage as well as the site’s highly-visible product pages. With a tight timeline and a lot riding on our delivery, we brought the site to life working hand-in-hand with HP Inc.’s internal team. HP Inc. called the initiative Day 1, but for us it was day 5,475 of a long-standing, successful relationship. 

HP Inc. + Windows 10 Responsive Site

10 to the nines.

Designory worked with HP Inc. to develop their website in support of the new Windows 10. The new site was decked out with both responsive and parallax elements, showcasing the benefits of HP to both personal and business customers.

HP Inc. + Disney Print Stimulation Campaign

The magic of responsive.

For years, we’ve worked with HP Inc. to launch a number of responsive sites. But this time our creative and content strategy teams were also brought in to help with the launch of the new Original HP Ink site, a partnership between HP and Disney that provides parents with everything they need for a Disney-themed party.

HP Inc. Instant Ink Star Wars Campaign Landing Page

A force to be reckoned with.

Leveraging HP Inc.’s Star Wars partnership, Designory helped create and develop an integrated and connected experience that drove awareness, education, and consideration of purchase of HP Instant Ink printers while promoting the HP Printing / Star Wars worldwide marketing campaign.

HP Business / Consumer Catalogues

Print is in the wheelhouse.

HP Inc. partnered with Designory to consolidate and redesign their regional business and consumer catalogues with their new identity system. We incorporated images and data from HP databases to produce global masters of the catalogues, a new approach that realized both cost savings and increased global consistency over the prior process.

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