Case IH is a leading agricultural equipment, solutions and services company. As a brand, they’re always looking to reinforce their role as an innovative expert in the business of agriculture.
CHALLENGE. Designory was selected to help Case IH create more engagement, extend loyalty and build advocacy with the next generation of farmers and livestock producers throughout a variety of digital channels.
SOLVE. We knew that the key to addressing this challenge was to do some serious digging. We established who Case IH was and the role digital communications plays in the business of farming. With that knowledge, we delivered a new, more unified digital presence along with a range of additional initiatives, from a robust social media program to a product-selector tool—helping solidify Case IH as a true a innovator in digital, just as they are in agriculture.
RESULT. Case IH now has a more cohesive brand message across multiple digital channels, resulting in increased customer engagement, loyalty and leads. Plus, we’ve helped optimize their digital efforts through a custom analytics portal, which allows them to know which digital content is resonating with customers. Lastly and more importantly, Case IH was able to successfully capture the imagination and loyalty of agriculture’s next generation and continues to do so.
Integrated Marketing, Digital Strategy, Content Marketing, User Experience & Design, Technology, Analytics & Insights, Social, SEO / SEM, Point of Purchase
During that ‘digging’ time we mentioned earlier, we found that the majority of Case IH employees are out in the field, consulting with farmers and livestock producers to solve problems. With the “Right Red Tractor,” we created a digital tool that also works alongside customers—helping them find the right Case IH tractor for the job and ultimately showing how Case IH always puts them first.
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