Baxter Credit Union (BCU) is celebrating a new website, inspired by customer insights and created to provide a resource that goes beyond financial transaction to financial partnership. Designed and developed by Designory, the new digital experience provides BCU members with a customized experience, intuitive navigation and enhanced online security features. The website is one piece of a campaign created to showcase the distinction between a big bank experience and a more personalized relationship members have with BCU.
“The new BCU.org is designed entirely with our members in mind,” says John Sahagian, Vice President of Marketing at BCU. “Thanks to direct member feedback, we were able to make enhancements to our online experience that best fit our members’ changing lifestyle and needs.”
Website features include:
1. Intuitive touch navigation
2. Responsive design optimized for desktop, tablet and mobile devices
3. Educational resources to suit members’ individual financial needs
4. Enhanced online banking security
5. Customized content for a more engaged user experience
“We teamed with BCU to develop a website where members can transact easily, but also connect with BCU and learn how to better handle their personal financial needs." Michael Lane, Managing Director at Designory
He continues to say,"Finances are not just about transactions and BCU wanted a website that introduces consumers to products and services in an atmosphere they can relate to and conveniently navigate.”
The newly redesigned website is just the latest part of BCU’s larger enhanced digital experience, which also includes a more streamlined new member application, and the forthcoming addition of a new online banking platform. Designory is helping BCU take this more customer-focused approach into marketing communications including direct mail, email, and in-branch point of sale materials. Take a tour.
Erica Amestoy
Group Director, Marketing Communications at Designory