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Audi Magazine

AUDI OF AMERICA

Find something that moves you.

Audi is one of the world's hottest, luxury automotive companies and Audi Magazine is its premium communication that reflects the brand’s luxury status.

CHALLENGE. Audi approached Designory to curate a better magazine experience in an effort to build long-lasting relationships with its customers, and further the brand’s pursuit to become the #1 luxury automotive company in the U.S. But creating brand advocates, who want to be part of the Audi family for life, would require providing new and current owners with relevant and exciting content.

SOLVE. Our answer was to give Audi Magazine a more powerful narrative and dynamic design—making it a memorable enthusiast piece that speaks to the level of commitment Audi has for their owners and fans alike. Using our knowledge and expertise of the automotive industry and the brand, we did just that. Each edition of this brand-defining publication focuses on a new theme with related stories about Audi and their newest vehicles, latest innovations and other lifestyle topics of interest.

RESULT. Besides being an award-winning communication piece, the magazine also created the seamless integration between print and digital with the launch of tablet and desktop versions , adding more subscribers than ever before. lt also successfully skewed high awareness (61%+) and high value. (50%) among owners, and was the third highest ranked (out of 10) most memorable communication in an annual all-agency marketing and communications study.

Services

Integrated Marketing, Digital Strategy, Content Marketing, User Experience & Design, Technology, Analytics & Insights

Awards

Gold Graphis Award 
Merit Graphis Award
Silver National ADDY Award

Covering topics of interest including design, technology, and taste, Audi Magazine reflects the brand’s premium status.

It’s almost like seeing a celebrity, but better.

Partnering with Audi, Designory chose the theme of innovation for edition 109 of the Audi Magazine. We asked ourselves, what better way to show true innovation than to showcase the release of the 2017 Audi R8. This supercar is lighter, faster and more innovative than its predecessor. It’s truly a piece of engineering art. And as a piece of art, we treated this spread just like an art exhibition with stylized, artistic images using light and shadow that expose certain parts of this very rare car—creating a moody, sensual yet on-brand look and feel.

Related Work

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