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Long Beach

Senior Copywriter (digital)

JOB SUMMARY:
We are looking for a senior copywriter to support us on paid digital campaigns and landing pages. You’ll take the lead on developing copy for short-form, high-performing, B2B direct response campaigns on Paid Social (Instagram and Facebook), Paid Search, email and campaign landing pages. The ability to collaborate cross-functionally with different disciplines will be key for this role. The ideal candidate is comfortable partnering with our strategy and analytics teams to develop new ideas with data driven insights. Through your portfolio you will be able to demonstrate past experience blending creative inspiration with data driven insights to produce copy that delights and also achieves campaign KPIs. Experience with A/B testing is a huge plus.
 
 
RESPONSIBILITIES:

  • Lead and own copywriting for direct response campaigns on Facebook and Instagram, Google Display Network, YouTube, paid search and email.
  • Know the brand voice and the ways it should be expressed across marketing channels and for each target audience.
  • Work with strategy and analytics to apply audience insights, campaign data, and performance analytics to develop hypothesis for learning agendas and A/B test ideas to drive incremental improvement.

 
QUALIFICATIONS:

  • You have 7+ years of experience working with copywriting for advertising campaigns. Bonus points if those campaigns have been focused on getting people to sign-up or buy. 
  • You have experience copywriting across digital channels and are comfortable presenting your work to clients.
  • Experience writing for B2B audiences is a plus.
  • You understand that great performing copy comes from blending data and creative thinking. You can develop copywriting optimization ideas based on the data.
  • You're comfortable leading and love collaborating with others.

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Designory is proud to be an Equal Employment Opportunity Employer. Designory does not discriminate on the basis of race, religion, disability status, protected veteran status, sexual orientation, or any other characteristic protected by federal, state or local laws.