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Chicago

Freelance Junior Media Analyst

JOB SUMMARY:  

Support and contribute to various analytics projects, campaign measurement, reporting, performance, insights and optimization of deliverables. The ideal candidate will be able to help identify the “why” or “so what” from several different data sources and be a valued and contributing partner to both our internal teams as well as our clients. 
 

RESPONSIBILITIES: Work with the Sr Media Analyst and Media teams to 

  • Implement media and website tags for campaign tracking and perform QA to ensure the tags are working properly 
  • Aggregate, cleanse, and manage data from multiple data sources to add to reporting systems and reporting dashboards  
  • Seek areas to apply automation to data aggregation and cleansing e.g. vlookup, macros, SQL queries, etc.  
  • Create reports and dashboards for media campaigns  
  • Perform campaign data analysis to understand the what, how, and why of campaigns 
  • Leverage storytelling skills to deliver insights and recommendations that are clear, concise and actionable 
  • Work with cross-functional teams daily to 1) maintain and optimize campaigns and 2) support analytics projects 
  • Develop, review, and present campaign recommendations and analytics projects to the team and clients 
  • Ensure quality and timeliness of deliverables that meet expectations  
  • Always be on the lookout for process improvement opportunities in data 
  • Support the building of analytical capabilities and solutions (segmentation, modeling, etc.) that enable analytics to support the goals of the department and company.
 
QUALIFICATIONS:  
  • 2-4 years of experience in a media analytics position 
  • Strong analytical skills, comfortable working with data and problem solving 
  • Strong knowledge of multiple digital channels and how they work together (Display, Video, SEM, SEO, Social, etc.) 
  • Proficient in Microsoft Excel and applying spreadsheet skills (sorting/cleaning data, pivot tables, graphs, vlookups) 
  • Experience developing reports and using data visualization tools (e.g., Google Data Studio, Tableau)  
  • Experience with ad management platforms (e.g. Campaign Manager 360)  
  • Understanding of how to measure the performance of a campaign and establishing KPIs 
  • Collaborative and teamwork oriented; eager to contribute ideas and adapt to feedback 
  • Have a curious and always-be-learning mindset with a strong desire to grow skillset 
Nice-to-Haves:  
  • Experience in a cross-functional team environment 
  • Familiar with applying programming languages (SQL, Python, R) to automate data aggregation, cleansing, and exploration.  
  • Knowledge of web measurement technologies 
  • Using website analytics software (e.g. Adobe Experience Cloud, Google Analytics) 
  • Experience working with Demand Side Platforms (DV360, The Trade Desk, Centro Basis, AppNexus) 
  • Measuring and reporting on social platforms (Facebook, LinkedIn, Instagram, YouTube, Twitter) 

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Designory is proud to be an Equal Employment Opportunity Employer. Designory does not discriminate on the basis of race, religion, disability status, protected veteran status, sexual orientation, or any other characteristic protected by federal, state or local laws.