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Sr. Manager, Digital Analytics



This is a senior role in executing our analytics strategy on various client projects. It includes helping translate business objectives into measurable KPIs, determining what dimensions of the user experience to capture, configuring and managing analytics platforms, creating and testing tags, then developing custom reports and dashboards, fulfill ad-hoc requests, analyze trends, summarize and present findings, and articulate key insights to agency and client stakeholders. You will also provide suggestions for content optimization and manage A/B tests to improve the performance of our marketing content.


You’ll work closely with our Strategy, UX, SEO/ WPO, Account Management, Project Management and Tech teams, plus external partners, to develop methods for measuring and analyzing our clients’ cross-platform digital experiences: from websites and social media to video, native advertising and offline actions. 




  • Help translate business objectives into measurable performance metrics
  • Work closely with developers to develop and execute your measurement plan*
  • Take a lead role in tagging implementation (usually via tag management systems)
  • Oversee tag testing, spot bugs or data anomalies, and initiate corrective action
  • Develop custom dashboards and reports, summarize and present your findings
  • Segment traffic, analyze patterns and use surveys to better understand user behavior
  • Hypothesize ways to improve content performance, and run A/B tests to optimize results


*Plan that specifies what meta to capture; how to classify and standardize it to make it business friendly and actionable; which custom variables and metrics to map it to; and how to ensure consistency with historical data, including that being fed from other agencies. The developers will determine how to get it to you.


Experience you’ll need:


  • 6-8 years experience in digital analytics
    • 3+ years as a manager
    • 5 years using web analytics tools, developing tagging requirements, analyzing data, and presenting findings
  • Expert knowledge of Adobe Analytics and intermediate/expert knowledge of Google Analytics, including how to create, test and debug tags
  • Experience using tag management systems a plus (e.g. GTM, DTM)
  • Aptitude for numerical data with strong quantitative analysis skills
  • Comfortable reading and understanding HTML, CSS and JavaScript.
  • Have a general understanding of SEO and SEM methods
  • Proficient in using Microsoft Excel formulas and lookups
  • Success in conducting “forensic” analysis to identify and eliminate data-quality issues
  • Proficiency in developing reports, segments, configuring analytics platforms, summarizing findings and making recommendations
  • A/B testing (from hypothesis to conclusion) and social media reporting experience a plus


Traits of a successful Senior Analyst:


  • Thinks like an executive, questions like a marketer (to focus on what’s most important)
  • Emphasizes customer experience to guide decisions (customer vs. company centric)
  • Embodies a collaborative spirit and ability to work with clients and other agencies
  • Reaches out to jointly solve (not bury) a problem or pass responsibility to others
  • Confidence in knowing when to draw a conclusion and when not to
  • Determines what processes to replace, improve or leave alone
  • Can be both theoretical and practical, creative and logical
  • Takes ownership and assumes thought leadership
  • Passionately devoted to, and driven by, their work
  • Curiosity, especially when “things don’t add up”
  • Persuasion, persistence, and patience
  • Desires to push horizons to new limits



Designory is proud to be an Equal Employment Opportunity Employer. Designory does not discriminate on the basis of race, religion, disability status, protected veteran status, sexual orientation, or any other characteristic protected by federal, state or local laws.