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Chief Operations Officer

Neal Grossman

A recognized industry leader, Neal has spoken at industry conferences and seminars in the U.S. and Mexico on a number of topics including agency compensation and contracts, managing costs, value compensation and financial/operational best practices.

PHILOSOPHY. You are only as strong as your weakest link.


FACT. Neal is a 5.0 USTA rated tennis player and mediocre bogey golfer.


EXPERIENCE. Neal is a CPA/MBA. He joined Designory and eg+ Worldwide in 2016 as Chief Operating Officer – Americas. Having spent 29 years at TBWA in various senior management positions, he continues his additional role as Chief Client Compensation Officer for TBWA Worldwide responsible for financial thought leadership, development of global best practices and consulting the TBWA network of offices on contracts and compensation agreements. 


Neal is an active member of the advertising community having served as the Chairman of the 4A’s Large Agency Finance Committee,  founding Chairman of the 4A’s Western Finance Committee, member of the ANA/4A’s Joint Policy Committee on Broadcast Talent Union Relations (JPC), responsible for negotiating the multi-billion dollar commercials collective bargaining agreement with SAG-AFTRA, and has served on several 4A’s and joint ANA/4A’s task forces establishing industry best practices. 


BRANDS. Automotive, Tech, Financial Services, Consumer Packaged Goods and Travel